TV COMMERCIALS PLAYLIST

HERMANN LEDERLE / DIRECTOR

HERMANN LEDERLE / DIRECTOR

When directors Michael Bay, Mark Romanek, Paula Walker, Erik Ifergan and Phil Joanou wanted cutting-edge vision and state-of-the-art production design, they turned to Hermann Lederle. After years as a sought-after art director/production designer in commercials and music videos, Lederle has brought the same unerringly innovative conceptual and visual style to directing.
Lederle left his native Germany to get a degree in film from the San Francisco Art Institute, and was soon the first choice for art director and creative collaborator to the top directors in commercial and music video production, thanks to his broad background in the fine arts, international sensibility and his technical understanding of film.
After years of defining the next visual "cool" for others, Lederle has returned to directing himself. Among his projects, he put together a pilot for the factualized Reality Show 'Hollywood Road' and directed commercials for AT&T, NFL/Seattle Seahawks, VoiceStream Wireless, Heineken and Bacardi Rum.
Of his profession, Lederle says: "People tend to focus on the visual elegance of my work, for the way it reveals and intensifies the essential beauty within its realm. Striving to transcend culture and style, I think what I actually do is tell stories - metaphorical stories set against an unexpected background, disseminating the interaction of people in   their  milieu on a human level."
DIRECTOR CREDITS
PARTIAL LIST OF COMMERCIALS
Bank RG Premier Bank 'Coffee Shop', 'Rain'
Agency: De La Cruz - Puerto Rico
Production: Paradiso Films - Puerto Rico
Bio Technology 'D.N.A.'
Agency: Blue Worldwide - New York
Production: Squeak Pictures - Los Angeles
Voicestream Wireless - Jamie Lee Curtis 'Eve', 'Cave Woman' 
Agency: Publicis - Seattle
Production: Squeak Pictures - Los Angeles
NFL Seattle Seahawks 'Bulls'
Agency: Publicis - Seattle
Production: Metro Pictures USA - Los Angeles
NFL Seattle Seahawks 'Ferry'
Agency: Publicis - Seattle
Production: Tony K - Los Angeles
NFL Seattle Seahawks 'Tough Love', 'Training Camp' 
Agency: Publicis - Seattle
Production: Squeak Pictures - Los Angeles
Maritime Museum 'Odyssey'
Agency: Big Bang Idea Engineering - Seattle 
Production: Metro Pictures USA - Los Angeles
Utah Labor Commission 'Bacchus'
Agency: FJC&N - Salt Lake City
Production: Squeak Pictures - Los Angeles
AT&T 'Little Wings'
Agency: Young & Rubicam - Puerto Rico
Production: Paradiso Films - Puerto Rico
Bud Light Campaign 'Beach', 'Body', Limo', 'Alarm Clock' 
Agency: Lopito, Ileana & Howie - Puerto Rico
Production: Paradiso Films - Puerto Rico
Coors Light Campaign 'Placita', 'Rock Climbing', 'Blackout' 
Agency: FCB - Puerto Rico
Production: Paradiso Films - Puerto Rico
Bacardi Lemon 'Piscina'
Agency: Young & Rubicam - Puerto Rico
Production: Paradiso Films - Puerto Rico
Showtime Promo 'Rude Awakening'
Agency: Showtime Networks - New York
Production: Metro Pictures USA - Los Angeles
China Tourism 'Hearts on Fire'
Production: Blackbox Films - Los Angeles


PRODUCTION DESIGNER CREDITS
PARTIAL LIST OF COMMERCIALS
Budweiser 'Sound Check', 'Polar Bears' 
Director: Michael Bay
Nissan Campaign
Director: Erik Ifergan
Coca Cola Campaign
Director: Paula Walker
Pepsi Nintendo
Director: Michael Bay
Budweiser 'Let the Games Begin'
Director: Osbert Parker
Acura 'Values' 
Director: Paula Walker
United Airlines 'Tango'
Director: Paula Walker
Renault France
Director: Phil Joanou
Lycra Du Pont Campaign 
Director: Paula Walker
Tiger Beer 'Elements' 
Director: Paula Walker
Mercedes Benz Campaign 
Director: Paula Walker
L'Oreal Campaign
Director: Larry Williams, Leslie Libman
Amaretto 'Passion' 
Director: Paula Walker
Canon Andre Agassi Campaign 
Director: Dariusz Wolski
Panasonic 'Man At His Best', 'Rain Forest' 
Director: Larry Shiu
Caffe Latte 'Gas Station', 'Expresso Bar' 
Director: Peggy Sirota
Gold Campaign 
Director: Peter Kagan 
PRODUCTION DESIGNER CREDITS
PARTIAL LIST OF MUSIC VIDEOS
Young Mc 'That's The Way Love Goes'
Director: Micheal Bay 
Natalie Cole 'Unforgettable'
Director: Steve Barron
P.I.L. 'Don't Ask Me'
Director: Jesse Dylan
Madonna 'Love Don't Live Here Anymorel'
Director: Jean-Baptiste Mondino
Horse 'Careful'
Director: Erik Ifergan
Alice In Chains 'Again'
Director: Erik Ifergan
Tina Turner
Director: Paula Walker

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